A Century of Achievement and Success

A man's dreams are the index of his greatness,and Devatha's saga of success is replete with stories of pioneering vision,passion and toil of the family of Devatha Sreeramaiah Setty over three generations.

Recognizing the opportunity in Jewellery, in 1907 they set up shop trading silverware.Hard work and great craftsmanship made Devatha Venkataramaiah & Sons one of the top jewellery companies in Bangalore.

In 1927, a true visionary, Devatha Sreeramaiah realized it was time to diversify and set his sights on the silk industry. He set up Devatha Sreeramaiah & Kolla Shankara Setty to wholesale silk sarees. Peacock Silks - the first designer brand of silk sarees was established in 1987 and with it a new era began in the history of saree marketing.

New varieties of silks, innovations in finishes and new concepts were introduced which met with tremendous market acclaim and success. Today Devatha Creations is one of the Top Silk Sarees & Ethnic Wear company which is loved and cherished by customers all around the world.


Today a new chapter begins with launching of Vedh-Men's Fusion Ethnic wear brand that brings together master craftsmanship,rich heritage and blends it with vibrant fashion and style today's youth.VEDH caters to the new age men who seek ethnic wear that offers great quality ,design and style.